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Creativity & Innovation - 5 Day Masterclass

In-house training only
Nationwide
Five Days (2 + 1 + 2)
Purpose: 

Discovery is seeing what everyone else has seen, and thinking what nobody else has thought.” Albert Szent-Gyorgyi

Innovation is considered key to success in any business.

Wikipedia defines Innovation as follows: Innovation is the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. This is accomplished through more effective products, processes, services, services, technologies, or ideas that are readily available to markets, governments and society.

This 5-day programmes is spread out over three separate workshops (2+1+2 days over about 6 weeks) and looks at all aspects of Innovation and its relevance to modern developing businesses.

Suitable for: 

Anybody from any type of business who wants to learn the latest tools and methodologies in Innovation and how to apply them across their business.

What’s good about the course? : 

Andy Brophy is the course leader and is a specialist in Innovation and organisational development.

Learn a comprehensive in-depth approach to Creativity & Innovation.

Learn the appropriate Creativity Tools

Learn how to develop the Idea to Market Roadmap

Learn Practises to Establish a Creative Culture

Learn how to Maximise the Return on Innovation

Objectives:

Learn a comprehensive in-depth approach to Creativity & Innovation.

Learn the appropriate Creativity Tools

Learn how to develop the Idea to Market Roadmap

Learn Practises to Establish a Creative Culture

Learn how to Maximise the Return on Innovation

Benefits:

A practical course based on the latest approaches to Creativity and Innovation.

Detailed Content:

Day 1 

Introduction to Creativity and Innovation

10am – 1pm

• What is Creativity and Innovation?
• Why do we need it?
• The Psychology of Creativity
• How to Spot Opportunities and Enhance Personal Creativity
• Key Human Needs and Emerging Global Trends

2 pm – 5pm

• What is an Innovation Centre of Excellence
• The Framework towards Establishing an Innovation Centre of Excellence
• Creative and Innovative Workplace Survey
 
Day 2

Creativity Tools

10am – 1pm

• Overview of 12 commonly used creativity tools and Practical Worked Examples

Tool # 1:  Bug Listing & Idea Logbook

Tool # 2:        Random Word

Tool # 3  Finding New Applications

Tool # 4:  Challenging Assumptions

Tool # 5:      What-If?

Tool # 6  Attribute Listing and SCAMPER

Tool # 7:  Morphological Analysis

Tool # 8  Action Words

Tool # 9  Reversal

Tool # 10:  Analogy or Metaphor

Tool #11        Random Objects

Tool # 12:     Relational Words

2 pm – 5pm

• Practical Workshop using the various Tools above in Groups
 

Day 3 

Idea to Market Roadmap

10am – 1pm

• Bring to Market Roadmap Overview: From Idea to Commercialisation covering Prototyping, Patents, Trademarks, Licencing, Manufacturing, Marketing, Distribution, etc

2 pm – 5pm

• Working with Ideas  generated from Day 2
• Develop Bring to Market mock-up Roadmap in various groups
 

Day 4 

Practises to Establish a Creative Culture

10 am – 1pm

•Align with Business Needs
•Perform a Baseline Measure
•Make Innovation a Process
•Resources and  The Physical Work Environment
•Measure the Process
•Spread the Word
•Loosen Controls
•Endorse Fun
•Appreciate the Long Term Perspective
•Communicate

2 pm – 5 pm

•Total Involvement
•Embrace Learning
•Generate Ideas
•Enrich People’s Jobs
•Nurture Innovation Activity
•Test & Experiment
•Realise Good Ideas
•Open Innovation
•Become a Trend Spotter
•Different Stance
•Understand Value 
 

Day 5 

Maximising the Return on Innovation

10am – 1pm

• Barriers in the Budget Process
• Incubators and Skunk Works
• A Marketplace for Ideas, Capital, and Talent
• Creating the Portfolio of Projects
• Multiplying the Available Resources

2 pm – 5pm

• Know the Game
• Understanding Marathons
• Understanding Sprints
• Risk and Intelligent Failure
• Maximising Learning over Investment
• Learn Faster, Learn Cheaper, Learn Better
• Sharing Risk with Partners