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Strategic Innovation Management Masterclass

In-house only
Nationwide
Three days
Purpose: 

Does your organisation have an innovation strategy that clearly defines its strategic market challenges and how they will be addressed? 

Does it have a good track-record of generating both radical and incremental innovations that drive sustainable business growth?

Trigraph is offering an intensive 3 day training programme that will show you how to build your organisation’s capability to deliver strategic advantage and market success from innovation.  The programme covers:

  • A systematic and strategic approach to innovation management
  • The innovation enablers that are the bedrock of a thriving innovation capability
  • How and where to look for innovation opportunities
  • How to develop deep customer insights, compelling value-propositions and radically new business models
  • How to systematically reduce innovation uncertainty by closing organisational knowledge and strategic capability gaps.
  • The Innovation Manager’s toolkit that will empower you and your team with what you need to know and do to be successful in strategic innovation management.  Class exercises give you practice in using this toolkit including on your own innovation challenges.  Appropriate training and support materials are provided.
Suitable for: 

This course is designed for the following audiences:

  • Innovation leaders who are building their own organisation’s strategic Innovation capability and wish to develop their own strategy and innovation strategy skills
  • Managers with a responsibility for some aspect of Innovation Management.
  • Innovation team members
  • Professionals who already specialise in one aspect of innovation and who wish to broaden and to deepen their understanding of Innovation Strategy and Innovation Management.
     
What’s good about the course? : 

innovation is a necessary strategic response to rapid change

The pace of technological, regulatory, societal and business change is accelerating globally.  Established industry business models have already been disrupted.  This trend is set to continue with market advantage becoming ever more transient in more industries.  Innovation is a strategic response to the threats and opportunities created by this dynamic environment.

Taking an idea from concept formation to profitable market adoption implies a capability to manage innovation across its full life-cycle.  Many organisations find this challenging. What differentiates successful and innovative organisations with a competitive advantage based on innovation is their systematic and strategic approach to building Innovation Management as a strong organisational capability built on individual competences and cultural change.

Developing an appropriate innovation strategy and systematically maturing your Innovation Management capabilities is an essential strategic response to highly competitive markets where market advantage is transient.

A structured approach to Innovation Management

Delivered by top internationally experienced professionals

Objectives:

The programme covers:

  • A systematic and strategic approach to innovation management
  • The innovation enablers that are the bedrock of a thriving innovation capability
  • How and where to look for innovation opportunities
  • How to develop deep customer insights, compelling value-propositions and radically new business models
  • How to systematically reduce innovation uncertainty by closing organisational knowledge and strategic capability gaps.
  • The Innovation Manager’s toolkit that will empower you and your team with what you need to know and do to be successful in strategic innovation management.  Class exercises give you practice in using this toolkit including on your own innovation challenges.  Appropriate training and support materials are provided.

Benefits:

A structured approach to Innovation Management

Delivered by top internationally experienced professionals

Detailed Content:

Strategic Innovation Masterclass – Day One

Topic: The External & Internal Strategic Innovation Challenge

Duration

(mins)

Time

Continental breakfast and networking

30

8.30-9am

Welcome, introductions & agenda

15

9.00am

Defining the Innovation Challenge

  • Clarity on the innovation challenge is fundamental
  • Defining innovation + exercise
  • Exploring the Ten types of innovation + exercise
  • Incremental/radical innovation and the risk/reward balance
  • Strong benefits of a systemic approach to innovation management across full innovation value chain
  • Assess internal innovation capabilities + exercise
  • Start-ups vs. established companies

 

90

 

Break

15

10.45-11.00am

Innovation Enablers - Organisational culture and leadership

  • What is organisational culture? + exercise
  • Innovation culture as a strategic advantage
  • Barriers to innovation + readiness to innovate exercise
  • Creativity and teams
  • Change management
  • Leadership in innovation + exercise

 

90

 

Lunch

60

12.30-1.30pm

Innovation Enablers – Business strategy and its link to innovation strategy

  • What is a business strategy? + exercise
  • Why is an innovation strategy necessary?
  • Innovation part of business strategic intent
  • Innovation in business growth cycle
  • Common elements of successful strategies
  • Hallmarks of a bad strategy & strategy evaluation + exercise
  • Understanding the big picture analysis + exercise

 

105

 

Break

15

3.15-3.30pm

Innovation Enablers – industry & competitor analysis

  • Porter’s 5 forces + exercise
  • Strategic resources and capabilities analysis + exercise
  • Sustainable competitive advantage + exercise
  • Strategic industry groups + exercise
  • Competitive positioning analysis + exercise

120

 

Wrap

 

5:30pm

Bridging Activity.

~45

 

 

Strategic Innovation Masterclass – Day Two

Topic: A Strategic Approach to Innovation Opportunities

Duration

(mins)

Time

Continental breakfast and networking

30

8.30-9am

Day 1 review

Day 2 Agenda

15

9.00am

Where to look for innovation opportunities?

  • Fundamental strategic choices need to be made
  • Profile industry norms for innovation
  • Look in adjacent markets and in the innovation network
  • Analyse your value-chain (Porter’s)
  • Challenge the dominant industry logic + exercise
  • Generate new value propositions for existing customer segments + exercise
  • Map end-to-end customer journeys + exercise

90

 

Break

15

10.45-11.00am

Business model innovation

  • What drives business model change?
  • Business models are part of your strategic architecture
  • Servitisation – creating value from service innovation
  • Business model canvas + exercise
  • Disruptive business model examples – crowd funding

 

90

 

Lunch

60

12.30-1.30pm

Blue Ocean strategy

  • Principles of blue ocean strategy
  • Level of innovation ambition
  • Value innovation
  • Four action framework

 

105

 

Break

15

3.15-3.30pm

  • Applying the four action frame to strategy canvas and business model map exercise

Open Innovation

  • What is open innovation?
  • Comparison of closed with open innovation
  • Anchoring Open Innovation within the Business Strategy
  • Open innovation business models
  • Open innovation network design and trust + exercise
  • An organisational capability to manage Open Innovation is key

30

 

 

 

 

90

 

 

 

 

Wrap

 

5.30pm

Bridging Activity.

~45

 

 

Strategic Innovation Masterclass – Day Three

Topic: Closing the innovation implementation gap

Duration
(mins)

Time

Continental breakfast and networking

30

8.30-9am

Day 2 review

Day 3 Agenda

15

9.00am

Are you answering the strategy, architecture, value and delivery questions with your innovations?

  • The 4 Ares management framework
  • Justifying your innovation project – the business case
  • Gartner hype curve
  • Portfolio management balances innovation risks and benefits across different time horizons
  • Good practice portfolio selection criteria
  • Portfolio management over the business growth cycle
  • Scenario planning to evaluate innovation options + exercise
  • Adoption barriers to market diffusion and changing the marketing mix
  • Regulatory barriers/enablers to market diffusion
  • Innovation governance + exercise
  • Market launch timing factors – active monitoring of risk

90

 

Break

15

10.45-11.00am

Realising the benefits of innovation

  • Importance of IP protection
  • Identifying and measuring business benefits
  • Benefits realisation
  • Benefits mapping + exercise

90

 

Lunch

60

12.30-1.30pm

Bringing it all together

  • P&G innovation methodology
  • Summative exercise
    • 7 steps to create a novel strategy
    • Assessing the viability of a strategic option

120

 

Break

10

3.30-3.40pm

  • Summative exercise (cont.)

Innovation management capability building

  • European Innovation management system technical standard
  • Developing an Innovation capability performance programme
  • Innovation management assessments

60

 

 

 

30

 

Feedback and wrap

10

5:20-5.30pm