Business Writing Course

Course Highlights

“The most valuable of all talents is that of never using two words when one will do”.

T h o m a s J e f f e r s o n

The ability to communicate clearly is an important skill as many of today’s business communication take place through writing. Achieving results through proposals, reports, technical texts, emails, memos, etc. depends on your ability to successfully persuade your readers and help them understand your ideas and act on them.

This one-day practical workshop focuses on all aspects of writing for business - texts, documents, reports, etc. that are used regularly in most jobs and professions. It covers the full process and development of writing, starting from understanding the audience, collecting material, planning the structure, organising, writing clearly and concisely, styling, presentation and the general strategy required to make the text more convincing and targeted.


This course can be delivered in a physical classroom or online as follows:

  1. Classroom - a standard 1-day event, typically from 9.30am to 5pm
  2. Online - normally via 3 x 2-hour modules with some possible exercises / assignments for learners between sessions. The modules are delivered over a longer elapsed time - perhaps over 2-3 days

What's Included

Research shows that the best way to learn is by example.

All sessions contain specific examples that show exactly how recommended guidelines can be implemented in practice.

Delegates can practice and improve competency in a secure, enabling environment.


  • Writing for your audience - the nine rules of writing
  • The readability index – understanding and using the Gunning Fog Index
  • Practice planning
  • Plan before you write
  • Organise before you complete writing
  • The creative way to outline—mind mapping
  • How to analyse and present information
  • Using SOPPADA template
  • Practice in formatting memos, letters, reports and emails
  • Practice in keeping sentences short, avoiding wordiness and jargon, using active voice vs. passive voice, grammar, punctuation, identifying common errors, confusing word pairs, proofreading
  • Advice on graphic presentations
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